I am a father of 2 and when they dont believe the things i tell them and they do the exact opposite, I dont turn them away. 
I will always love them and the same will go for any of us. God is loving and just and knows the intent of our hearts. He has a place for all of us and im sure would be far more beautiful than we could imagine. 
As far as hell goes i feel that you make your own hell and if thats how someone would want to feel for eternity then the choice is thiers.